If you’re living in this century, you probably have this app installed on your phones or tabs, now don’t you? The app known as TikTok is a Chinese video-sharing social networking service owned by ByteDance. Used to create short music, lip-sync, dance, comedy, and talent videos of 3 to 15 seconds, this app is famous worldwide and served a huge platform for those who were ready to challenge their acting skills and body language. TikTok has been downloaded more than 80 million times in the United States and has reached 2 billion downloads worldwide. And for a girl, who’s been ranked at the top by Forbes in the list of ‘TikTok’s 7 Highest-Earning Stars’ this app was just perfect. That’s right; today we’re going to be talking about Addison Rae, the fabled TikTok star, who you might be well aware of. We will discuss whether or not she’ll be a billionaire anytime soon and talk about her past, how she makes money, and how she’s going to make even more in the future.
Let’s start by explaining how TikTok works. The easiest way for TikTok influencers to earn money is by making direct arrangements with brands, well at least, until TikTok’s advertising network develops further. Once you start to have a large number of audiences on your profile, you will begin to have brands approach you with business propositions. And that’s it. Wasn’t that simple? Once you count your followers in the thousands, you can start to look at monetizing TikTok. Yes, you heard me right, more than a thousand followers. Companies have been known to pay $200 to $20,000 per branded video promoted by influencers, depending on the individual’s level of influence. And someone like Addison Rae Easterling was just perfect to challenge her luck in this field. Now as you know Easterling is known from TikTok but before that, she started dancing competitively at the age of 6 where she attended competitions across the country. That’s pretty cute for a little girl like Addison who traveled countries to attend competitions at such a small age. When Rae went to LSU for college, her family moved back to Baton Rouge to be with her. During that time, set her sights on being a sports broadcaster, and guess what, she eventually did end up on ESPN, participating in a courtside interview during NBA’s All-Star Weekend. And that was surely the time she realized her luck will always come with the passion she will have for something.
For someone as fit as Addison, there’s no surprise to expect her to have an athletic nature. And as a matter of fact, she was a cheerleader in her high school and attended the Universal Cheerleaders Association all-American camp in June 2018. She also played softball for her high school softball team, the ‘Lady Cavs’ and eventually won the 2016 Class 2A State Championship. Not just that, she also plays volleyball and loves watching football matches. Now that you know why she ended up at ESPN, you might get surprised to know that wasn’t just all she was interested in. and like I mentioned before, Addison Rae is also a trained dancer and even a member of the Shreveport Dance Academy. With all those interests, what led Easterling to become a TikTok star, even though she wanted to be a professional actress from the very beginning, were her parents. Having a family where the two brothers and their father run a TikTok page, was also something that showed Addison the pathway she was fond of. Yes, that’s right; the three of them run a page with the name ‘thelopezboys.’ And just after getting the right amount of influence from the family, now she has amassed over 58 million followers on TikTok, ranking as the second most-followed individual on the platform. Aren’t you impressed? Well, hold on.
Although Easterling went from a dancer to cheerleading to sports broadcaster to who she is now, there’s a lot more in the story and we’re not going to leave that for you to find it out yourself, don’t worry. The story Addison got is not as rare as she first joined TikTok after she was babysitting one night and she posted a video as a joke. The video went viral, and that was the start of her fame. It was just like her luck giving her ‘have a good day’ gift just like that. Addison’s entire family is on TikTok. Her mum Sheri and her dad Monty both have accounts, and her two younger brothers share an account. This is exactly what we can expect from Addison for being a member of such a talented family. She posts lip-syncing and dancing videos that thousands of users recreate and that’s exactly something she was made for. From her looks to the sweet smile she offers in her videos, that’s exactly enough to get her to the point where she will be known as a TikTok billionaire.
Another storyline is the fact of how this born star resembles Kylie Jenner. It’s amazing to hear a TikTok superstar Addison Rae and Kardashian Jenner in one line. Resembling Kylie, for someone like her who can just drop a smile and her fans will loyally drop a like onto the video, is something to spice up the scene. And there’s no surprise that she’s also collaborated on TikTok dance videos with celebrities such as James Charles and Mackenzie Ziegler. She primarily dances and lip-syncs and sticks her tongue out which is completely normal for TikTokers. Her dances are highly choreographed and all perfectly on beat. If a certain dance is blowing up on the app, she’ll often record several versions of it in different locations. Instead of speaking out her whole day on social media and vlogging, she rarely speaks. Brands like American Eagle and the video-chat app Houseparty pay her for sponsored posts on her various social media platforms.
Keeping TikTok aside, she’s also on social media apps like Instagram and YouTube. Addison has over 1.93 million subscribers on YouTube. The most popular video on her YouTube channel has gained 6.8 million views. The video is related to her hair and makeup routine. In the video, fans have not only complimented her makeup skills but have also said that she looks gorgeous without makeup too. She first posted to her Instagram account back in October 2014. Coming back to TikTok, her username is @addisonre there and she’s currently one of the most followed users on the app with 60 million followers. Her connection to the Hype House, a collective of young TikTok creators who use a mansion in Los Angeles as a home base has added to her fame. She was featured as one of the original members when the group first debuted as a collective on TikTok in December. She alongside other Tik Tok stars, Charlie D’amello, Chase Hudson, and other Tik Tok creators formed a collaborative group called the Hype House. The teenagers meet up there frequently with some of them living permanently in the house and others popping in whenever they are in town. This idea enabled them to collaborate in teamwork in the creation of viral videos. And the idea wasn’t bad in anyway because when they introduced the Hype House it instantly started trending and got many retweets.
She was also pranked at the Hype House by the hidden camera crews of Punk’d when an actor posing as an 11-year-old fan told her that her mom was trying to make her the next Addison Rae against her will. Another actor, posing as the stage mother, confronted Rae, calling her own child “a meal ticket” and “the next big thing.” But as Rae’s individual star has risen, she’s become less associated with the group.
Addison’s net worth is estimated to be around $2 million. In a report from Forbes, Addison brought in an estimated $5 million over the past year, “thanks to her 54.1 million followers, her new makeup line (Item Beauty) and deals with American Eagle and Spotify.” According to various sources online, Addison is estimated to earn around $15,000 per sponsored post on her page. She also has a wide range of merchandise for sale. As of 2019, she had been endorsed by major brands such as Fashion Nova, Chantilly Boutique, McCary’s Jewelers, and Uptown Cheapskate. Addison charges a minimum of $1,000 to $2,000 for an average estimate of 6% of the rate of followers on her posts. As a conclusion, according to Dreshare, Addison Rae has accumulated a total wealth of about $500,000 as of 2019. This sum of money she has amassed from doing sponsored content, from Google Ad-Sense, brand endorsements as well as paid promotions, modeling and so much more.
As Addison’s popularity continued to rise, many fans started wondering about her personal life. Addison Rae is single and she is more focused on her career. She has a best friend whose name is Bryce Hall. Although it’s been rumored that they both are dating each other, yet there’s nothing that’s bringing her career down. Although Addison told Entertainment Tonight that they were just friends, she also mentioned that they started hanging out more and got close. But we know both of them have different lifestyles and both of them are looking to branch off to different things, they are better together as friends. She also loves traveling and living a healthy lifestyle. According to her, she has earned her success due to her hard work and dedication.
As for this year, she signed with the talent agency WME in January 2020. She was featured in events throughout the 2020 NBA All-Star weekend alongside Charli and Dixie D’Amelio. She began co-hosting the podcast Mama Knows Best with her mother Sheri Easterling. She was cast to provide the voice for the lead character Marnie in the 2020 animated film Spy Cat. We can surely expect Addison to do pretty much everything that includes television. Take this for example. Addison has a song written on her by The Kid LAROI. The TikTok star also reacted to the song. The song has gained millions of views on YouTube. She now gets rinsed a lot as she tweeted about these lyrics being “heartfelt” because she is just that way.
Addison Rae is among a group of young adults who seem to have cracked the code as far as an income stream and social media are concerned. It’s amazing to see a star glooming and polishing herself up to such an extent. The 19-year-old is already a millionaire, has a song written about her, sells her merchandise and hangs out with celebrities. It really is a whirlwind of a life she must live. So, between her video production, endorsement deals and social media, Addison Rae might become a billionaire sometime real soon.